Privacy Policy

Last Updated: [Insert Date]

At SRAM Bike Parts Sales (“we,” “us,” or “our”), we understand that professional cyclists demand performance both on the trail and in their digital experience. Just as we engineer our premium bike components for reliability, we’ve built this privacy policy to clearly explain how we handle your personal information with the same precision and care.

1. Information We Collect

To provide our high-performance cycling components and services, we collect:

• Order Information: Name, shipping/billing address, payment details (processed securely through PCI-compliant systems), phone number, and products purchased.
• Account Information: For registered users, we store username, password (encrypted), order history, and preferences.
• Technical Data: IP address, browser type, device information, and website usage patterns.
• Communication Records: Emails, support tickets, and other correspondence with our rider-support team.

2. How We Use Your Information

Like a finely tuned drivetrain, each piece of data serves a specific purpose:

• Process transactions for brake components, e-bike parts, and other performance gear
• Ship orders globally (excluding certain Asian and remote regions)
• Provide customer support for technical components and payment issues
• Improve our website and product offerings based on rider behavior
• Prevent fraud and enhance security, especially for high-value orders over $500
• Comply with legal obligations in Washington, US and internationally

3. Data Sharing & Disclosure

We maintain chain-of-custody with your data as strictly as we do with our brake fluids:

• Service Providers: Shipping carriers, payment processors (Visa, MasterCard, PayPal, JCB), and IT support – all bound by confidentiality agreements.
• Legal Requirements: When required by law or to protect our rights and safety.
• Business Transfers: In case of merger or acquisition, with notice.
• Never Sold: We don’t sell rider data to third-party marketers.

4. International Data Transfers

As a global retailer serving cyclists worldwide (with some exceptions), your data may be transferred to and processed in the United States and other countries. We implement appropriate safeguards as required by applicable laws.

5. Data Security

We protect your data with the same rigor as our disc brake systems:

• PCI-DSS compliant payment processing
• Military-grade encryption for all transactions
• Regular security audits of our systems
• No storage of complete payment card details
• 24/7 fraud monitoring systems

6. Your Rights

You control your data like you control your ride:

• Access: Request a copy of your personal data
• Correction: Update inaccurate information
• Deletion: Request erasure under certain conditions
• Restriction: Limit how we use your data
• Objection: Opt-out of certain processing
• Portability: Receive your data in a structured format

To exercise these rights, contact us at [email protected]. We’ll respond within 30 days (except weekends when our team is on the trails).

7. Cookies & Tracking Technologies

Our website uses essential and performance cookies – the necessary tools for optimal function:

• Strictly Necessary: Session cookies for checkout and account access
• Performance: Analytics to improve our site and product offerings
• Functionality: Remember your preferences and currency selection (USD)

You can manage cookies through your browser settings, though this may affect site functionality.

8. Policy Updates

We may update this policy as our business evolves. Significant changes will be communicated via email or website notice. The “Last Updated” date at the top indicates the latest revision.